Practice by which operators of websites collect, store and share information about a particular user's activity on the World Wide Web
Also known as data tracking
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2 identifiers linking web tracking across the web's reference databases
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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management.