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George E. Edmondson Jr. was an insurance salesman from Tampa, Florida who was known to the University of Florida community as "Mr. Two Bits". Edmondson was a fan of the Florida Gators football team, for which he led a traditional "Two Bits' cheer" at football games beginning in 1949. Though he began the practice in an unofficial capacity, it eventually became so popular among fans at Florida Field that he was invited to lead the cheer from midfield before games, which he did from the mid-1970s until 2008. Citing health concerns, he retired from the role after the 2008 season and died in 2019.