Overview
All data
5 statements · 40% with external sources · numbers in brackets are citations
On other databases
2 identifiers linking lead generation across the web's reference databases
5 statements · 40% with external sources · numbers in brackets are citations
2 identifiers linking lead generation across the web's reference databases
From Wikipedia, the free encyclopedia · Read full article · Text CC BY-SA 4.0
In marketing, lead generation refers to the process of attracting and capturing consumer interest in a product or service. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.