Jeff Rustia was the Executive Director & Founder of TOM* Toronto Men's Fashion Week, and TW Toronto Women's Fashion Week, two of Canada's leading fashion week initiatives committed to promoting, nurturing and supporting the country's most influential designers and the Next Generation of Emerging Talent. Rustia's experience spans over 25 years in fashion, production, marketing, creative direction, and television. His career dates back to the launch of music channel Channel V producing shows such as Fashion Police.