Identity is an American game show, created by Tim Puntillo, and produced by Reveille Productions for NBC. Hosted by magician Penn Jillette, with narrations by Joe Cipriano, the format focuses on contestants working out which facts are linked to one of 12 strangers in each episodes, through visual observations and deductions, with correct matches increasing the prize money they can walk away – up to a jackpot of $500,000 for matching all identities. Contestants have access to lifelines, denoted as "helps", which can assist at times, and may also ask questions to some of the strangers at various points during the game show.