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commoditization
Process where unique economic goods become interchangeable in the eyes of consumers
EntityQ5153139
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4 identifiers linking commoditization across the web's reference databases
Process where unique economic goods become interchangeable in the eyes of consumers
4 identifiers linking commoditization across the web's reference databases
From Wikipedia, the free encyclopedia · Read full article · Text CC BY-SA 4.0
In business literature, commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition and from monopolistic competition to perfect competition. Hence, the key effect of commoditization is that the pricing power of the manufacturer or brand owner is weakened: when products become more similar from a buyer's point of view, they will tend to buy the cheapest.