British television channel
Also known as Children's ITV
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5 identifiers linking CITV across the web's reference databases
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CITV was a British children's brand of ITV plc, a free-to-air television channel, and the name of programming blocks on the ITV network and ITV2. CITV launched on 29 December 1980 as Watch It!, then later rebranded on 3 January 1983 as Children's ITV, as a late afternoon programming block on the ITV network for children aged 6 to 12. It replaced the earlier Watch It! branding and introduced networked in-vision continuity links between programmes. These links were originally pre-recorded from a small London studio until 1987, when Central won the contract to produce live links from their Birmingham studios. In 2004, presentation of CITV was relocated to Granada Television in Manchester, which saw the block's in-vision continuity being discontinued. In 2013, the operations moved to ITV Granada's MediaCityUK studios in Salford.